Wedding Photography Marketing
Nowadays on the wedding photography industry we find more and more people joining this market, some with talent, some with passion and some just curious about it. For the wedding photographers this is not necessarily a bad thing, the competition is cruel but to endure the fight for a good place on the market the photographer ends up striving and find the place on the market.
On this new road, for some, new technologies are learned, a lot of resources are used in this process and that is the pure gain for the experienced photographer that benefits the client who tends to look for price as first option on a quotation but always will ask to see what is paying for before any action and with these resources, technologies, lessons learned and lots of experience the photographer ends up closing more contracts based on the tremendous power of the old and new knowledge and experience.
A very important aspect adopted by some photographers today is to promote themselves to the public trough social networks, exposing themselves to the general public and linking with other professionals, by doing that the professional is capable of learn, teach, help and be helped at the same time to make its own marketing.
Sites as Facebook and Tweeter are now potential tools for these professionals, the referrals and reviews, made by other clients and vendors showing any sign of appreciation of their work is a valuable asset in this new world and responsible for 50% of the trust part of the sale for many potential clients browsing the internet for answers and solutions. The potential client can contact the Photographer trough email or simply an message on his Facebook or a Tweet on his/her tweeter page or even a comment on the photographer’s blog, yet another powerful tool to increase traffic to their websites, receive more reviews and recognition for the work done, by doing this more and more people have a trusted opinion formed about the photographer just by reading these comments/notes on his/her digital presence on the web, and seeing their images as well.
About the new techniques and approaches for a better photography there are so much that can be done and said that is hard to mention at a glance but a good start for Photographers looking for inspiration are photography forums and blogs, by reading other photographer’s posts and articles they are capable to understand the concept and go out for a shooting with all that data on their minds or yet in any portable device for future consultation when they are on the field.
Every Photographer wants a great shot, the money maker image and when they look trough their viewfinders will use these concepts learned online from all these different sources.
As we see the competition nowadays can be more like a stimulation to move forward than a simple necessity to make money.
Photo.net – Forum
DWF – Wedding Photography Forum
WPPI – Wedding Photographers Association
PPA – Photographers Association
PPGF – Photographers Association of Florida